66

This design is a rebuttal to modern cameras which subjugate user experience to features, making it frustrating and difficult to learn and enjoy photography.

In contrast, 66 emphasizes simplicity and tactility to deliver the purest possible shooting experience. It has large tactile dials and buttons mapped only to the most essential creative controls, making their effect easy to see and understand.

The average digital camera has 20+ dials and buttons and numerous settings hidden within nested menus. Even cameras marketed towards beginners suffer from unnecessary complexity.

66 uses a large 30mm × 30mm sensor and draws its name from classic 6×6 medium format film cameras. The square ratio emphasizes balanced compositions and optimizes the imaging circle of a lens.